Kate Kei

The Psychological Effects of Colors

Colors affect us all the time and everywhere. They are part of non-verbal communication and thus can influence the outcome of a meeting or an interview.

In addition, they make us feel a certain way, which is why the presence or absence of any given color in your environment can be responsible for some emotions that you feel there and can inspire you a particular behavior.psychological meaning of colors

The meaning associated with colors varies from one culture to another. However, a few simple rules can summarize the general psychological effect colors have on us. When you are familiar with them, you can use colors to emphasize the message you are communicating as well as to easily achieve harmony in your office or apartment just by tweaking the color scheme.

So, here are the key characteristics of the main colors:


  • – means order and efficiency
  • – helps to calm down
  • – helps to find a good solution
  • – helps to release the tension
  • – helps to focus on the priorities
  • – reflects light, so is perceived as summer color


  • – can have a depressing effect and provoke mood swings
  • – is often perceived as classy, elegant and formal
  • – is associated with death, grief, evil and mysterious
  • – allows to hide from others in order to heal the inner wounds
  • – makes people appear thinner


  • – can have a depressing effect
  • – is associated with the lack of energy and hibernation
  • – a lot of grey in clothing is often perceived as a lack of confidence
  • – is often seen as gloomy and conservative


  • – is associated with high tech and glamour
  • – is perceived as soothing and anxiety lifting
  • – illuminates other colors


  • – is exciting and action stimulation
  • – can provoke irritation and anger
  • – symbolizes power and strength
  • – stimulates a faster heartbeat and breathing
  • – symbolizes love
  • – stimulates conversation and creates a strong first impression


  • – increases self-esteem and self-love
  • – soothes the feeling of anger and resentment
  • – is very feminine
  • – can mean immaturity
  • – conveys a romantic mood
  • – increases sensitivity


  • – increases appetite
  • – stimulates spontaneity and activity
  • – is optimistic and warm
  • – is associated with courage and friendliness
  • – evokes excitement and enthusiasm


  • – symbolizes happiness and life energy
  • – brings the feeling of joy, self-confidence and openness to the world
  • – helps to focus and learn
  • – can be perceived as unstable and anxiety provoking
  • – is attention getting
  • – can make people lose their temper
  • – too much yellow = frustration and anger


  • – is neutral and soothing
  • – is perceived as conservative and dependable
  • – removes any aggressiveness
  • – can be seen as boring
  • – can also stimulate inactivity


  • – has a healing effect and is associated with nature
  • – can also mean envy and jealousy
  • – is relaxing and reassuring
  • – symbolizes stability, safety, trust and loyalty
  • – relieves stress


  • – is associated with calm, serenity and coolness
  • – is essentially soothing
  • – helps to concentrate
  • – can be perceived as cold, unfriendly and unemotional
  • – brings down blood pressure, slows respiration and heart rate
  • – stimulates productivity
  • – symbolizes loyalty (good to wear for a job interview!)


  • – is associated with spirituality
  • – symbolizes luxury, ambition and royalty
  • – encourages meditation and deep contemplation
  • – tints of purple are perceived as pleasantly relaxing


  • – symbolizes stability and calm
  • – is associated with physical comfort, simplicity and quality
  • – is reassuring and increases confidence
  • – can be seen as conservative


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